Hoy Elijo
Bayer Argentina | Mirena-Kyleena
We created a game of cards because not all of them were on the table when deciding on your contraceptive method.
DATE: SINCE 2019
CLIENT: BAYER
The idea
In a society full of taboos, misinformation and conflicting interests on topics related to contraception, we wanted to educate about the options, but without falling into discourses that pass by without fulfilling their objective. As the saying goes: “Get me involved and I will remember it.” That is why we created Las Cartas de la Anticoncepción (The Contraception Cards). A real game, with real cards, and an online version (on Instagram Stories) to learn and share. But mainly, to decide freely. Influencers and a segmented campaign helped us spread the word about it.
Video
Actions with influencers
Results
The most gratifying thing is that different schools contacted us to use the game as a tool.
SERVICES:
- Strategy startup, discovery.
- Monthly content mix.
- Performance analysis and recommendations.
- Social listening and monthly moderation.
