With statistics indicating that 4 out of 10 women do not reach orgasm, Hoy Elijo (Today I Choose) decided to raise awareness of this problem by fighting it with the best tool: self-knowledge.
A campaign that lands on Facebook, Instagram and YouTube, with the help of three conquerors of pleasure. They tell how they managed to get to know themselves, giving voice to desire, the key for every woman to achieve maximum enjoyment.
The campaign was spread with influencers linked to the cause and we also added educational content with the help of Lic. Cecilia Ce.
Our community has grown, and female users showed interest by telling us how they conquer pleasure.