A history about
What were we looking for? Generate positive conversation on social platforms, increase WOM and retain current users.
Real love between a Bank and its clients does not exist. Unless that Bank is 100% Digital and is called Brubank. The only Bank to which customers declare their love on the networks.
Decidimos corresponderles, a cada uno, pero en el mundo físico.
We decided to be reciprocate, to each one, but in the physical world.
On Valentine’s Day to take advantage of the conversation of the moment, of course.
Since we are a Bank in an APP, we send them our version of an engagement ring. a “ringo” and a card.
We managed to go from an insight of social networks to a LOYALTY action that rebounded to more positive conversation.