Hoy Elijo
Bayer Argentina | Mirena-Kyleena
Currently, Bayer has the long-term contraceptive options of reference in a society full of taboos and misinformation about options, benefits and coverage… The request was to reposition its Hoy Elijo (Today I Choose) account to bring it closer to the female user, provide information, break down prejudices and encourage doctor visits.
DATE: SINCE 2019
CLIENT: BAYER
Process
In a society where women feel that the doctor imposes the method they should use, we created a relaxed space of genuine conversation to empower them. Such space includes topics related to reproduction, but also to sexual well-being and more.
Results
We turned towards a 90% positive conversation about the topics that interest us (on topic) increasing engagement, but not only that: through PR actions we established ourselves as a reference in the subject, a beacon of information and an actor capable of speaking on equal terms with experts and influencers.
SERVICES:
- Strategy startup, discovery.
- Monthly content mix.
- Performance analysis and recommendations.
- Social listening and monthly moderation.
