Nopucid
ELEA Laboratory
What were we looking for?
Brand Awareness. Build Brand Affinity.
Within the framework of a new brand campaign that sought to recover the prominence of hair and beauty in an overly distant, boring and functional category, Nopucid needed a new attitude to reconnect with a group of moms and dads as digital as their little boys and girls.
DATE: 2019
CLIENT: ELEA
SOLUTION
We established an ecosystem designed to add value to the brand in the long term through content centered on brand consideration, with entertainment, focus on insights from our community and active attention to the products (versions, regime, use).
CONTENT APPROACH
Following the overall campaign concept, we enriched the conversation territory with new relevant content, fresh narrati ves and more purchaser-friendly language.
INFLUENCERS
We added new voices to reinforce effectiveness, reliability and empathy thanks to influencers from the world of mothers/fathers and even of the youngest ones.
SERVICIOS:
- digital strategy.
- high impact actions.
- Social media content
